One of the most exciting and interactive campaigns ever to hit Liverpool, was launched last month by a host of sports stars, including Jamie Carragher, David Price and Beth Tweddle.
Liverpool’s Challenge is a 12 month campaign, which is being managed by Liverpool PCT, supported by Lifestyles Fitness Centres, and is asking the city to join together to collectively lose a million pounds of weight. Participants will sign up, pledge how much weight they will lose and receive support to improve their health and make healthy lifestyle changes.
Gideon Ben-Tovim, Chair of Liverpool PCT said: “This will be the biggest health challenge of its kind that Liverpool has ever faced and is the largest ever social marketing campaign being delivered at a local level. To ask the people of Liverpool to collectively pledge to lose one million pounds over 12 months will be no mean feat but I am confident that as a city we can achieve this.”
The ‘million pound tanker’ will be touring the city throughout the year to enable members of the city to get measured, discuss their current lifestyles and get advice from health experts on how to become healthier. This will include dieticians, nutritionalists and fitness experts.
Anyone visiting the tanker who needs to lose weight to reach a healthy BMI will be able to discuss how much they need to lose and what a safe and realistic amount over 12 months will be, as well as receiving advice on how to safely make lifestyle changes. They will then be able to make a pledge.
People can also pledge their pounds and sign up to the Challenge by calling 0800 012 1733 or by visiting www.liverpoolchallenge.nhs.uk